designed for the earth



faux fur today is only made of synthetic polymers which can take up to 200 years to biodegrade. once these garments reach the end of their life cycle, they’ll simply sit in our landfills! flora fur is 100% biodegradable as it only uses natural materials. this creates a closed loop lifecycle, where our garments can be composted and give back nutrients to the soil they came from.


milkweed and flax plants are very sustainable to grow and require substantially less resources compared to more high intensity crops like cotton. milkweed is a perennial, meaning it only has to be planted once, needs very little water or fertilizer, and improves soil quality by preventing erosion.


we can help build centers for biodiversity through permacultural farms of milkweed and flax. these native plants can be very beneficial for wildlife. with significant loss of our prairies, it’s crucial we can find new ways to preserve these crucial ecosystems. by properly integrating milkweed and flax cultivation in their native regions, we can create more land for prairie wildlife to thrive during a time in which many species are at risk.

climate change

faux fur’s materials are also petroleum based, meaning they are literally made of fossil fuels! flora fur does better, as our materials actually help to combat climate change, instead of contributing to it. milkweed and flax plants both have complex root systems which act as carbon sinks. these plants, therefore, absorb carbon out of our atmosphere and store it underground!